The Velvet City, with its palazzos and fountains 

Ala is a leading agricultural and commercial centre located in the southern part of the Vallagarina at the foot of the Monti Lessini, which still retains its ancient splendour.
Its historical city centre is one of the most interesting of the Trentino and is a true architectural gem, with its cobbled roads and traditional courtyards, as well as the typically medieval layout of the "Villa Alta".
Famed for the production and sale of silk velvet in the 18th century, Ala comes to life once a year for the Città di Velluto (Velvet City) when it re-enacts its memories of the time and opens its piazzas, palazzos and gardens for artistic, musical and poetry events. Of its many noteworthy historical buildings, special mention must be made of Palazzo Angelini, which has been recently restored, Palazzo de' Pizzini - where both Napoleon and Mozart stayed - and the Museo del pianoforte antico (Ancient Piano Museum).
The town features 67 fountains which underline the primary importance of water here. A symbol welcoming travellers of the past, these fountains still continue to perform the same role for visitors today.
Wonderful hikes can be enjoyed in the Valle di Ronchi, with its untouched natural landscape.
Nordic walking is very popular here as well on the Lessina Trentina Plateau, among the meadows, mountain flowers, beech trees and wild cherry trees.





TrentoRovereto Card

TrentoRovereto Card

The card offers the opportunity to visit many castles, palaces, museums of the two towns of Trentino, and to use the local transport services


Brentonico plateau ski area

Brentonico plateau ski area

Up-to-date lifts and equipment in a ski area featuring spectacular views over Garda and the Piccole Dolomiti



For information

Azienda per il turismo Rovereto e Vallagarina
Corso Rosmini, 16
38068, Rovereto, Italy
+39 (0464) 430363
+39 (0464) 435528



Category Filter

  • Food and Drink

  • Food and Drink

Ala can be reached from north and south along the Brennero state road 12 or the motorway A22, exit Ala-Avio and Rovereto Sud, or on the state road SS 12 - SP 17 to Pilcante - SP 211 Monti Lessini.

Public transport:
Directly to the railway station of Ala, or Trento or Rovereto, excellent bus services to Ala.

The nearest airports are Verona Catullo (90 km distance), Venice Marco Polo (195 km), Milan Linate (245 km) and the new airport in Bolzano (60 km).



Hotel (5)

Hotel Garni (1)

Aparthotel - Residence - Holiday Homes (1)

Private Apartments (1)

Bed & Breakfast (4)

Farm (4)

Town House/Guesthouse (1)

Refuges (3)

Associative/cooperative tourism (1)

Camping (1)



Book your holiday
Check out


How to find and book your holiday in Trentino

Sign up for the Newsletter

Show on the map

Today 05 Mar 06 Mar
| 13°
| 11°
| 12°